Casio G shock 2024 x BAIT "Innovation" design draws inspiration from 1980s Macintosh

California-based brand BAIT has teamed up with G-SHOCK to release the new DW-5600 "Innovation" co-branded watch. The design draws inspiration from 1980s color schemes, symbols, and fonts, incorporating classic elements such as pixels, coding, and past Apple logos, paying homage to retro style through a contemporary perspective. Specifications include a luminous dial, stopwatch, countdown timer, and alarm clock. It boasts robust shock resistance and is water-resistant to 200 meters.

If you're looking for nostalgia, there's few places you could get as strong taste of it as you do with a DW-5600. Well, forget the taste. Bait's new "Innovation" collab with G-Shock is like a punch in the face taking you back to the '80s. It's 1980s Apple meets modern memes and a twinge of green that makes me feel like I'm in a vintage arcade. And it's awesome.

BAIT – a lifestyle company focused on collections of limited-edition collectibles, toys footwear, apparel, and electronics – has leveraged a lot of familiar design language from as a tribute to this early era of "Innovation" (hence the name) in personal technology and early computing. From the colors to the creative (and irreverent) take on iconic symbols, and the typefaces of the '80s, you probably immediately could tell where a lot of the inspiration came from. Watch mega-collector Eric Peng Cheng also runs BAIT, which gives you an idea why they've teamed up with Casio.

Model Number : DW-5600BAIT24-7CR

• Mineral Glass
• Shock Resistant
• 200-meter water resistance
• Case / bezel material: Resin
• Resin Band
• Countdown timer
• EL:Blue Green

Release : Year 2024